Products

The best engagement is the result of the best possible insight, converted into practical action. Iceberg Vision products, designed and developed in-house, are the key to a new level of insight of healthcare professionals. Our technology and processes position us at the cutting-edge of insight mining and we are passionate about continually developing what we do to deliver competitive advantage for our clients.

Find out more about our products below:

Online

YODA Search

YODA Search

YODA Search is a powerful product that accurately identifies healthcare professionals who are active and influential on social media. It builds an unparalleled picture of the digital landscape through deep survey and exploration of media channels and content streams including Twitter, LinkedIn, Google+, peer articles, news and blog posts. The specific level of accuracy delivered via YODA is a strategic game-changer. Providing critical insight to inform thinking on the challenge faced and direct development or implementation of your social media plan, as part of an overall digital strategy.

See in a case study

Intelligent Mapping

Intelligent Mapping

An Intelligent Map is a geographical visualisation of the market opportunities and challenges facing your brand. A refreshing and real-time alternative to dry spreadsheets it brings data to life! In a map view, split by CCGs and Health Boards, commercial and medical Teams can quickly and easily review status. As a far more tangible and effective presentation of performance, Intelligent Mapping is the essential resource for accurately visualising the positive and negative impact of your campaigns and strategies.

Behavioural

Motiv5

Motiv5

Imagine the potential of a better understanding of the motivations of a healthcare professional and having the opportunity to reshape them. Motiv5 is that potential. It is the quickest and most sophisticated way to gain behavioural insight of customers. The process first identifies which 1 of 5 core motivational beliefs is blocking behaviour change and then validates the actions that are required to reshape those behaviours. Structured and robust, Motiv5 accelerates access to an enriched seam of healthcare professional insights.

See in a case study

Habit4

Habit4

Scientists believe that 48% of human behaviour is dictated by habitual response. The good news is that habits can be changed. We believe a fuller understanding of the prescribing and decision making patterns of healthcare professionals represents a direct opportunity to affect the auto-responses that drive behaviours and perceptions. Habit4 is a comprehensive process, developed to examine customer habits and then remodel them to advance the process of behavioural change in relation to your brands and services.

Advisory Panels

iPanel

iPanel

When advisory-style insight is required quickly, the physical gathering of an expert panel is not a viable option. Our iPanels (interactive advisory panels) offer an immediate solution to this challenge. Moderated, private, online global discussion groups that provide direct access and real-time feedback from healthcare professionals selected for expertise on a specific topic. Unrestrained by the physical limits of location or one-off access, iPanels offer an unrivalled, in-the-moment insight resource that moves as quickly as you do.

See in a case study

vPanel

vPanel

The primary challenge, when seeking specialist input in the global healthcare sphere, can be convening multiple experts across multiple locations. A vPanel (virtual advisory panel) is an ideal hybrid solution that delivers the benefits of a moderated and live peer-to-peer discussion without the need for participants to be in the same place. It is an interactive, engaging and immersive experience, for both clients and healthcare professionals, that maximises insight opportunity whilst minimising cost and resource.

lPanel

lPanel

We developed the lPanel (live advisory panel) process to shake-up the traditional, and often staid, face-to-face advisory panel event. Our focus is an enjoyable, engaging and energetic experience that generates the quality of outputs that can only be achieved through dynamic collaboration. It is the complete end-to-end solution, from customer recruitment, to product selection and activation, onto practical recommendations. You can have as much or as little input as you see fit and be confident that we will deliver clearly defined next steps to answer your brand questions or support your ongoing brand implementation.

See in a case study

Bespoke

Bespoke

Bespoke

We recognise that certain projects will require an adapted or bespoke product. The great news is that all of our insight platforms and processes are developed in-house. Our consultants and programmers can extend or adapt the feature set of an existing product to meet given needs. However, we don’t stop there. If you are looking for something specific, perhaps you have a body of research you wish to custom mine, we will design and build a bespoke product exclusively for this purpose. Our team loves a challenge, so let us know what you would like to accomplish.

Discuss a bespoke product